Barbecues. Beach trips. Stand-still traffic. Fireworks.
As the U.S. prepares to celebrate another year of independence, there’s another holiday trend Americans can expect to look forward to: July 4th-themed emails.
Whether you plan to host a huge sale, offer exclusive discounts or simply take an Independence Day spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other businesses tying the holiday to their emails too.
So what can you do?
Fortunately, it is possible to increase the chances of getting your emails opened. Here are three tips to keep in mind.
Mention “July 4th” or “Fourth of July”
Referencing specific dates in your subject lines creates a sense of urgency with your subscribers, and ultimately encourages more subscribers to open your emails.
Based on stats provided by a prestigious data company, we found that, of the top 100 pairs of words in our data, the majority of them related to time, such as weeks and months. So be sure to mention “July 4th” to encourage your subscribers to open your message.
If you’re having a week-long sale, be sure to mention that too. This not only tells subscribers for how long a promotion is running, it’ll entice them to act faster and take advantage of it as well, such as “This Week Only: Hot July 4th Sales!”
Explain Your Offer
It’s tempting to get creative with your subject lines. Witty always wins, right?
Unfortunately, not always.
According to our data team, the top 100 words that generated the highest open rates specifically related to the content in the email. This means that sometimes the “boring” subject line (aka, one that is more direct and relevant to your email) is the one that’s going to get you the better open rate.
So instead of subject lines like “Sales That Even Uncle Sam Would Want,” try getting more specific with something like “50% off Patriotic Tanks & Tees for July 4th!”
Send Your Email Before or After July 4th
Our data team also says that open rates on July 4th over the last few years have been below average – meaning your subscribers are more likely to open up an email from you on most other days of the year.
Keeping in mind that your subscribers are probably out barbecuing or catching some summer rays, consider sending your holiday email before or after the holiday when they’re more likely to open it. Plus, it’ll also give you an edge over the competition.
Considering a post-holiday message? You might want to try a subject line like, “We’re Still Celebrating July 4th: Buy One, Get One Cupcakes!”
Getting Started With Your July 4th Email
Sending holiday-themed emails keeps your brand relevant, but be sure to keep these tips in mind for success.
Are you sending any July 4th emails to your subscribers? Tell us about it in the comments below!