LENI by Leni Ito is created by Leni Ito, a Japanese native raised between Tokyo and the East & West coast of the US.

Born to Satomi a fashion stylist and Noa a Commercial Director, who has given their firstborn a unique name after the renowned auteur female director, Leni Riefenstahl.

Growing up in Japanese society with the foreign name LENI made an impact on her style from childhood years to this new project “LENI by Leni Ito”.

An actor, on-camera reporter, interviewer, and entrepreneur, she is dedicated to share with you, her day to day inspirations and the journey to find her own individuality.