Facebook is fast becoming a powerhouse of marketing activity due to the sheer numbers of engaged users on the site and the simplicity of connecting with them directly. If you’re promoting a business, product, band or some other public figure, you have probably been advised at some point or other to “get a Facebook presence” because “Facebook is huge”.
Here is a list you can use to keep your customers interested and informed.
1. Host Events, Competitions & Giveaways
Start Facebook events to promote real-life events like gigs, store promotions, special meal deals and gallery openings. Also consider some online events you could host, like live streaming chats with important people in your industry.
As with offline marketing, promoting special deals, competitions and giveaways is often a good way to get positive attention. Design a few special deals specifically for people who have liked your Facebook page or who have seen a particular advert via your Facebook page.
Before you run any giveaways or competitions though, make sure you do so within the Facebook promotion guidelines.
All of this can be promoted via your page, which makes your page more interesting and worth following.
2. Use Photos Well
Add a tall profile picture to your Facebook page. Currently the size limit is 180 x 540px, which will take up the entire left-hand panel and bring more color to your page.
Upload and tag photos taken at events you’ve hosted. Every person tagged in your photo will see it and know they’ve been recognized as a supporter. And once a few people have been tagged, they will often help to tag the other people in the photos.
3. Ask Questions
Use Facebook Questions to ask relevant questions and take polls in order to get some good conversations happening. For instance, a band who performs at wedding receptions might ask “what style of music do you prefer at wedding receptions?”. Using questions while linking to a relevant post is also good as it generates conversation.
4. Post Regularly, But Not Too Much
It’s possible to automatically schedule links to blog posts into Facebook fan pages, which can both be effective ways of ensuring an otherwise stagnant page is updated regularly. However, it’s important to find the right balance for your page as too many updates can be off-putting. Try also to have a variety of update types to keep things interesting.
5. Welcome Pages & Apps
If you or someone you know could design and code a neat welcome page or application to make your Facebook page stand out it could be well worth the effort. Take a look at some of the most interesting Facebook pages to get some ideas. Many brands use their Facebook fan page to promote special deals available on their website.
