You have a great business idea and you have everything ready, even your logo, now you need to find your customers. You could offer the best products or services in the world, but that alone will not help you if your potential customers cannot find you, so you need an excellent marketing strategy that matches your company.
Here is a list of 10 digital marketing strategies that should not be missing in your marketing strategy and that will surely increase your visibility and help attract many new customers.
1. Brand Awareness:
Your company must have a clear identity that communicates what it is, what it does and what represents. You must have a proper name, a logo, colors, and images that communicate the identity of your company to your customers.
When you have your brand identity established, you must be sure to put it in everything, advertising, business cards, envelopes, email signature, etc., to create awareness and visibility of the brand.
2. Know your business and know your customers.
Before choosing what elements to integrate into your general marketing plan, you must think carefully about your target customers, you must establish your niche market. What are your customer’s demographics? How old are they? Where they live? What online services do they use? How do they look for your product? Being clear about details like these will allow you to develop a more effective strategy.
3. Social networks
The use of social networks for small businesses is really non-negotiable. 67% of consumers use social networks to receive support from companies and 33% prefer to use social networks instead of the telephone. If people cannot find your business through social networks then they will look for your competitors who are present on social channels.
4. Use Facebook ads
Facebook ads are one of the best ways to target a specific group. Your advertising can focus on factors such as age, sex, location, interests, online habits, etc.
The system is easy to use and is relatively inexpensive, which makes it an excellent way to reach the maximum number of potential customers in a short time.
5. Have a Great Website Design
If there is something that will take people away from your company, it is to have a poorly designed website. Think about it, you have done the hard part of getting that click and attracting the client to your site, and they find that the site is unfriendly to the user, difficult to navigate or is not logically designed. It’s such a simple mistake to avoid, so don’t make this basic mistake.
Your website design has to archive a strong brand exposure and web development has to be user-friendly. It is many web design companies in Los Angeles, I invite you to check my web design agency at neogenesisweb.com and compare my design and development powered with one of the most popular content management systems.
6. Understand the power of SEO
One of the most important ways to direct web traffic to your site is through Google searches. Even as Google changes the search algorithms, you still need to keep the keywords on your page optimized to make sure it has a high ranking in searches. It is well known that if your site appears on the first page of Google results it will greatly increase your chances of getting the click.
7. Use Google My Business
Google My Business is a particularly useful tool for local businesses, as it has a very extensive local customer base. This means that when people in the local area search on Google for the product or service you offer, this will be an excellent brand strategy to make your company appear near the top of that search.
When potential customers see your profile, your business automatically gains credibility and people will be more willing to trust your brand.
8. Use Google Adwords
While Google Adwords is more expensive than many other ad options available in the market, you should still consider it, because when done right, it can be a very powerful marketing tool.
Remember, the key is that people find your business when they search on Google, and by using Adwords, it can greatly increase your chances of people seeing your company.
9. Do not forget the email
The email has many advantages as a marketing channel. It is easy to do, easy to automate, allows instant communication, costs very little and you can reach a large number of potential customers with the highest opening rates.
Once you add someone’s address to your mailing list, be sure to provide interesting, valuable and relevant content for them.
10. Work the references
Use your existing customers to generate more business: try to encourage referrals to encourage your customers to bring more. It is difficult to generalize here, as this could take many forms depending on the type of business you run. However, if you offer rewards such as free products, gifts, discounts on the product price or something else, your satisfied customers will be happy to bring you more potential customers.
Focus on what works for you
There are so many different marketing channels to follow and things you can do to increase your visibility, do not be afraid of failure, try different marketing strategies, and based on trial and error you can find the best strategy for your business and concentrate all your energy on what works best for you and your business.
