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	<title>Neo Genesis WEB Agency</title>
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		<title>10 ESSENTIAL MARKETING Strategies for Small Business Owners</title>
		<link>https://neogenesisweb.com/10-essential-marketing-strategies/</link>
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		<dc:creator><![CDATA[NeoGenesis WEB Admin]]></dc:creator>
		<pubDate>Fri, 06 Sep 2019 19:32:28 +0000</pubDate>
				<category><![CDATA[Small Business]]></category>
		<guid isPermaLink="false">https://neogenesisweb.com/?p=4197</guid>

					<description><![CDATA[<p>You have a great business idea and you have everything ready, even your logo, now you need to find your customers. You could offer the best products or services in the world, but that alone will not help you if your potential customers cannot find you, so you need an excellent marketing strategy that matches [&#8230;]</p>
<p>The post <a href="https://neogenesisweb.com/10-essential-marketing-strategies/">10 ESSENTIAL MARKETING Strategies for Small Business Owners</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">You have a great business idea and you have everything ready, even your logo, now you need to find your customers. You could offer the best products or services in the world, but that alone will not help you if your potential customers cannot find you, so you need an excellent marketing strategy that matches your company.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Here is a list of 10 digital marketing strategies that should not be missing in your marketing strategy and that will surely increase your visibility and help attract many new customers.</span></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400;">1. Brand Awareness:</span></h2>
<p><span style="font-weight: 400;">Your company must have a clear identity that communicates what it is, what it does and what represents. You must have a proper name, a logo, colors, and images that communicate the identity of your company to your customers.</span></p>
<p><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-4198" src="https://neogenesisweb.com/wp-content/uploads/2019/09/brand-identity-logo-neogenesisweb.jpg" alt="Brand, identity and logo" width="500" height="288" /></p>
<p><span style="font-weight: 400;">When you have your brand identity established, you must be sure to put it in everything, advertising, business cards, envelopes, email signature, etc., to create awareness and visibility of the brand.</span></p>
<p>&nbsp;</p>
<p><img decoding="async" class="alignright wp-image-4203 size-medium" src="https://neogenesisweb.com/wp-content/uploads/2019/09/niche-knowing-your-customers-300x282.png" alt="" width="300" height="282" /></p>
<h2><span style="font-weight: 400;">2. Know your business and know your customers.</span></h2>
<p><span style="font-weight: 400;">Before choosing what elements to integrate into your general marketing plan, you must think carefully about your target customers, you must establish your niche market. What are your customer&#8217;s demographics? How old are they? Where they live? What online services do they use? How do they look for your product? Being clear about details like these will allow you to develop a more effective strategy.</span></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400;">3. Social networks</span></h2>
<p><span style="font-weight: 400;">The use of social networks for small businesses is really non-negotiable. 67% of consumers use social networks to receive support from companies and 33% prefer to use social networks instead of the telephone. If people cannot find your business through social networks then they will look for your competitors who are present on social channels.</span></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400;">4. Use Facebook ads</span></h2>
<p><span style="font-weight: 400;">Facebook ads are one of the best ways to target a specific group. Your advertising can focus on factors such as age, sex, location, interests, online habits, etc.</span></p>
<p><span style="font-weight: 400;">The system is easy to use and is relatively inexpensive, which makes it an excellent way to reach the maximum number of potential customers in a short time.</span></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400;">5. Have a Great Website Design</span></h2>
<p><span style="font-weight: 400;">If there is something that will take people away from your company, it is to have a poorly designed website. Think about it, you have done the hard part of getting that click and attracting the client to your site, and they find that the site is unfriendly to the user, difficult to navigate or is not logically designed. It&#8217;s such a simple mistake to avoid, so don&#8217;t make this basic mistake.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Your website design has to archive a strong brand exposure and web development has to be user-friendly. It is many web design companies in Los Angeles, I invite you to check my web design agency at neogenesisweb.com and compare my design and development powered with one of the most popular content management systems.</span></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400;">6. Understand the power of SEO</span></h2>
<p><span style="font-weight: 400;">One of the most important ways to direct web traffic to your site is through Google searches. Even as Google changes the search algorithms, you still need to keep the keywords on your page optimized to make sure it has a high ranking in searches. It is well known that if your site appears on the first page of Google results it will greatly increase your chances of getting the click.</span></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400;">7. Use Google My Business</span></h2>
<p><span style="font-weight: 400;">Google My Business is a particularly useful tool for local businesses, as it has a very extensive local customer base. This means that when people in the local area search on Google for the product or service you offer, this will be an excellent brand strategy to make your company appear near the top of that search.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">When potential customers see your profile, your business automatically gains credibility and people will be more willing to trust your brand.</span></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400;">8. Use Google Adwords</span></h2>
<p><span style="font-weight: 400;">While Google Adwords is more expensive than many other ad options available in the market, you should still consider it, because when done right, it can be a very powerful marketing tool.</span></p>
<p><span style="font-weight: 400;">Remember, the key is that people find your business when they search on Google, and by using Adwords, it can greatly increase your chances of people seeing your company.</span></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400;">9. Do not forget the email</span></h2>
<p><span style="font-weight: 400;">The email has many advantages as a marketing channel. It is easy to do, easy to automate, allows instant communication, costs very little and you can reach a large number of potential customers with the highest opening rates.</span></p>
<p><span style="font-weight: 400;">Once you add someone&#8217;s address to your mailing list, be sure to provide interesting, valuable and relevant content for them.</span></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400;">10. Work the references</span></h2>
<p><span style="font-weight: 400;">Use your existing customers to generate more business: try to encourage referrals to encourage your customers to bring more. It is difficult to generalize here, as this could take many forms depending on the type of business you run. However, if you offer rewards such as free products, gifts, discounts on the product price or something else, your satisfied customers will be happy to bring you more potential customers.</span></p>
<p>&nbsp;</p>
<h3><span style="font-weight: 400;">Focus on what works for you</span></h3>
<p><span style="font-weight: 400;">There are so many different marketing channels to follow and things you can do to increase your visibility, do not be afraid of failure, try different marketing strategies, and based on trial and error you can find the best strategy for your business and concentrate all your energy on what works best for you and your business.</span></p>
<p>The post <a href="https://neogenesisweb.com/10-essential-marketing-strategies/">10 ESSENTIAL MARKETING Strategies for Small Business Owners</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
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			</item>
		<item>
		<title>Why have a website? [7 Reasons why your Business or Company needs a website]</title>
		<link>https://neogenesisweb.com/why-have-a-website-7-reasons-why-your-business-or-company-needs-a-website/</link>
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		<dc:creator><![CDATA[NeoGenesis WEB Admin]]></dc:creator>
		<pubDate>Fri, 17 May 2019 20:25:48 +0000</pubDate>
				<category><![CDATA[Website Development]]></category>
		<guid isPermaLink="false">https://neogenesisweb.com/?p=3310</guid>

					<description><![CDATA[<p>Bill Gates once said &#8220;If your business is not on the Internet, your business does not exist&#8221; and I think he is quite right in what he says. &#160; You remember the yellow pages, it was that book where people consulted to find the basic information of a company, You have asked yourself why you [&#8230;]</p>
<p>The post <a href="https://neogenesisweb.com/why-have-a-website-7-reasons-why-your-business-or-company-needs-a-website/">Why have a website? [7 Reasons why your Business or Company needs a website]</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><em><strong>Bill Gates once said &#8220;If your business is not on the Internet, your business does not exist&#8221; and I think he is quite right in what he says.</strong></em></p>
<p>&nbsp;</p>
<p>You remember the yellow pages, it was that book where people consulted to find the basic information of a company, You have asked yourself why you have stopped using it. The answer is obvious and very simple, it&#8217;s all because more and more companies come to the web and bet on effective digital marketing strategies to make themselves known since their customers are there.</p>
<p>&nbsp;</p>
<p>It&#8217;s all because we are dealing with a digital generation that spends a great amount of time connected to the Internet, doing different actions: interacting with brands, using social networks, checking the news or simply looking for information on a product in which they are interested.</p>
<p>&nbsp;</p>
<p>Apparently, search engines are the new yellow pages of people, and if your business is not there simply your brand or product will not be present for them. Digital marketing is becoming stronger and companies must take actions to build their digital environment.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><em><strong>3.2 billion people use the internet and 85% of them buy online every week.</strong></em></p>
<p>&nbsp;</p>
<p>If you still have doubts about why your business needs a website, here are 7 reasons why your company needs a web page</p>
<p>&nbsp;</p>
<h3>1. It will extend your work schedule &#x231a;</h3>
<p>You can have your business open 24 hours a day. Everyday. This would not be possible otherwise due to the limitations of business hours.</p>
<p>&nbsp;</p>
<h3>2. It will help you to get new clients &#x1f465;</h3>
<p>Wherever they are, and also loyalty to those who already have. In the 21st century, people are busier than ever and when they buy online, they not only buy a product or a service, they buy time.</p>
<p>&nbsp;</p>
<h3>3. It will help you Generate more sales &#x1f4b5;&#x1f6d2;</h3>
<p>This is where we can offer new products and services more quickly and efficiently. In addition, consumers now research the Internet before making a purchase or contracting a service.</p>
<p>&nbsp;</p>
<h3>4. You will create more Efficient Advertising &#x1f4c8;</h3>
<p>Online advertising is cheaper and you can select a more objective audience so you can present offers of your products or services to your ideal customers.</p>
<p>&nbsp;</p>
<h3>5. It will give you a more professional image &#x1f310;</h3>
<p>A website is what is expected of a modern company and according to the new times, which has a website and an email with its own domain.</p>
<p>&nbsp;</p>
<h3>6. Improve communication with your client &#x1f4e3;</h3>
<p>A web page serves as a communication channel, allowing you to communicate more quickly and directly with your customers, your suppliers and even your employees.</p>
<p>&nbsp;</p>
<h3>7. Get ahead of the competition &#x2705;</h3>
<p>On the Internet is where you should be and you can not be the last.</p>
<p>&nbsp;</p>
<p>In summary, the main reason why your brand should be on the web is that consumers are there and spend a lot of time surfing the internet.</p>
<p>&nbsp;</p>
<p>You want to learn to create an effective web page for your business or company, stay with me, subscribe to my YouTube channel and my email list and I will show you step by step, and easily how to make the website for your enterprise.</p>
<p>The post <a href="https://neogenesisweb.com/why-have-a-website-7-reasons-why-your-business-or-company-needs-a-website/">Why have a website? [7 Reasons why your Business or Company needs a website]</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
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			</item>
		<item>
		<title>Local SEO &#8211; Increase your business Search Result</title>
		<link>https://neogenesisweb.com/local-seo-increase-your-business-search-result/</link>
					<comments>https://neogenesisweb.com/local-seo-increase-your-business-search-result/#respond</comments>
		
		<dc:creator><![CDATA[NeoGenesis WEB Admin]]></dc:creator>
		<pubDate>Wed, 15 May 2019 18:49:02 +0000</pubDate>
				<category><![CDATA[LOCAL SEO]]></category>
		<guid isPermaLink="false">https://neogenesisweb.com/?p=3235</guid>

					<description><![CDATA[<p>Is there a cafe near here? Could you recommend a notary public in the city of Lawndale? Where is the nearest beauty salon? &#160; All these questions have something in common. All of those are searches that people make of location-based businesses. These searches have a growth of 34% each year and 43% of these [&#8230;]</p>
<p>The post <a href="https://neogenesisweb.com/local-seo-increase-your-business-search-result/">Local SEO &#8211; Increase your business Search Result</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<blockquote><p><strong>Is there a cafe near here?</strong><br />
<strong>Could you recommend a notary public in the city of Lawndale?</strong><br />
<strong>Where is the nearest beauty salon?</strong></p>
<p>&nbsp;</p></blockquote>
<p>All these questions have something in common. All of those are searches that people make of location-based businesses. These searches have a growth of 34% each year and 43% of these searches are carried out in Google.</p>
<p>If you own a business and your business does not appear in the first places in the Google search lists, rest assured that you are missing the opportunity to obtain those new customers.</p>
<p>Now you are wondering what I have to do to get these new customers to fill my business? To achieve that you have to make sure that your business appears on Google when people are looking for the services or products that you provide.</p>
<p>The good news is that if you follow the next steps, designed specifically for local businesses like yours, you will be able to appear in Google results.</p>
<p>&nbsp;</p>
<h2><strong>Step 1. Claim your business in Google listings</strong></h2>
<p>If you have not already done so, this is where you should start, in 2014 Google launched the &#8220;Google My Business&#8221; platform to help local business owners manage their business information through all Google services.</p>
<p>By claiming your business on Google, you will help people searching on this platform to discover your company, and automatically your business information will appear on Google Maps, Google Search and other Google properties.</p>
<p>You will also have access to a control panel where you can control and update your business information, add photographs of your products and services, to be able to follow and respond to your clients&#8217; reviews, you will have access to the data of the people that interact with your business and you can receive or send messages with your new messaging option.</p>
<p>Having your business listed in Google is essential for any SEO campaign, and if your business is not yet listed in Google My Business then your business simply does not exist.</p>
<p>&nbsp;</p>
<h2><strong>Step 2. On Page SEO Signals</strong></h2>
<p>If we want to have a better positioning in the search engines, the signals we have on our website are a very important factor because it is what most impacts the positioning in the search results.</p>
<p>But what I mean by &#8220;Signals on the Web Page&#8221;, this refers to the content and the code that you use to create your business website. Optimizing them or making them easy to navigate for the search engines will cause your website to have a higher ranking in the search results for the keywords you have chosen for your company.</p>
<p>The main objective of these signals is to tell search engines, to be more specific &#8220;Google&#8221;, what services or products you provide and where your business is located.</p>
<p>There are several key components that you need to optimize to achieve that positioning, and that includes:</p>
<ul>
<li style="list-style-type: none;">
<ul>
<li style="list-style-type: none;">
<ul>
<li>The Structure of your WEB Site</li>
<li>The Meta Tags of your Title</li>
<li>The Meta Tags of your Description</li>
<li>Your NAP (Name, Address, and Phone)</li>
<li>The Content of your page</li>
</ul>
</li>
</ul>
</li>
</ul>
<p>We will see each of these in future articles.</p>
<p>&nbsp;</p>
<h2><strong>Step 3. Local Citations and Link Building</strong></h2>
<p>The local citations are simply the mention of your business on other websites, most of the time they will be constituted by the name of your business, the address, and the phone number, it could also include links to your website.</p>
<p>These quotes from your business are important because they help search engines to decide how to position businesses in local search results, in addition to Google and other search engines such as Bing and Yahoo, use these mentions to verify if business data they are accurate.</p>
<p>This is very important, so wherever your business is mentioned, your business data must always be the same, the question is, where can I get those mentions for my business?</p>
<p>There are many places where you can get those mentions, but the best place to start quickly and easily is through online business directories such as Yell.com, Yelp.com, thomsonlocal.com, etc. If you want a more complete list of these directories, <a href="https://neogenesisweb.com/wp-content/uploads/2019/05/directories-online-list-Neo-Genesis-WEB.xlsx"><span style="color: #ff0000;">click here to get it</span></a>.</p>
<p>Think of those online guides as a modern version of the Yellow Pages.</p>
<blockquote><p>In conclusion, reaching the highest position in Google results can increase the number of customers for your business very quickly.</p>
<p><strong>40% of clicks</strong> on search results for businesses locally will be made in the first organic result displayed in Google and <strong>33% of clicks</strong> will be made in one of the three businesses listed in what is known as &#8220;Google Snack Pack &#8221; This is where Google shows what he thinks are the most relevant business in the response of a keyword, and all this is part of the organic searches (free traffic for your business).</p>
<p><img decoding="async" class="aligncenter size-full wp-image-3247" src="https://neogenesisweb.com/wp-content/uploads/2019/05/Local-SEO-Highest-Increase-your-business-Search-Result-Neo-Genesis-WEB.jpg" alt="" width="1024" height="798" /></p>
<p>To finish, 73% of people searching for local businesses will click on the first organic results of the Google list.</p>
<p>This is why your business needs to be listed in those results, if you need help, contact us to help position your business organically in the search engines and thus be able to get more customers for your business.</p></blockquote>
<p>The post <a href="https://neogenesisweb.com/local-seo-increase-your-business-search-result/">Local SEO &#8211; Increase your business Search Result</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
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		<title>How to End a Business Email With a Professional Closing</title>
		<link>https://neogenesisweb.com/how-to-end-a-business-email-with-a-professional-closing/</link>
					<comments>https://neogenesisweb.com/how-to-end-a-business-email-with-a-professional-closing/#respond</comments>
		
		<dc:creator><![CDATA[NeoGenesis WEB Admin]]></dc:creator>
		<pubDate>Wed, 02 Aug 2017 07:26:19 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<guid isPermaLink="false">https://neogenesisweb.com/?p=954</guid>

					<description><![CDATA[<p>Your email endings may be the last part of your email, but they are far from the least important.  You can improve your professional emails by learning the best way to end an email properly. &#160; You&#8217;re finishing up an email and you want to be sure to leave a good last impression. Here are [&#8230;]</p>
<p>The post <a href="https://neogenesisweb.com/how-to-end-a-business-email-with-a-professional-closing/">How to End a Business Email With a Professional Closing</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Your email endings may be the last part of your email, but they are far from the least important.  You can improve your professional emails by learning the best way to end an email properly.</p>
<p>&nbsp;</p>
<figure id="attachment_958" aria-describedby="caption-attachment-958" style="width: 850px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-958 size-full" src="https://neogenesisweb.com/wp-content/uploads/2017/08/email-closings.jpg" alt="Business Email Closing" width="850" height="449" /><figcaption id="caption-attachment-958" class="wp-caption-text">A professional email closing with a signature template.</figcaption></figure>
<p>You&#8217;re finishing up an email and you want to be sure to leave a good last impression. Here are some basic guidelines to follow:</p>
<p>&nbsp;</p>
<ul>
<li><b>Don&#8217;t skip the closing.</b> You may feel that this one is obvious, but it happens a lot. Since email is a more casual form of communication, it&#8217;s not uncommon for an email writer to skip formalities like the opening and closing—even in business emails.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><b>Make sure the closing is appropriate</b>. Your email closing should take your audience into consideration. For example, you wouldn&#8217;t want to close an email to your boss with the word &#8220;love.&#8221; Although, that&#8217;s a perfectly appropriate ending for an email to your mother.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><b>Be sincere</b>. Your closing should be genuine and realistic. This may require some thought on your part. For example, you wouldn&#8217;t want to end an email to an out-of-town colleague with the words &#8220;See You Soon&#8221; unless you really are going to see them in the near future.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><b>Check spelling and grammar. </b>A closing full of typos and grammar errors leaves the reader with the impression that you are sloppy and unprofessional. It just takes a few minutes to read over your email and use the spell check tool. Take those minutes.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><b>Use your full name.</b> Unless you are very well-known to the recipient, you should use your full name in an email rather than just your first name. Even if you do know that recipient well, they could know more than one person with your first name.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><b>Include a call to action or next step.</b> The final sentences above your signature are important too. A call to action tells the reader how they should respond to your email. Don&#8217;t assume that they&#8217;ll automatically know what the next step is.</li>
</ul>
<p>&nbsp;</p>
<p>The closing of your business email is like the closing of a business letter. It should look something like this:</p>
<p>&nbsp;</p>
<blockquote><p><strong>Final paragraph of email body (should include a call to action or next steps action in the wording).</strong></p>
<p><strong>Closing phrase,</strong></p>
<p><strong>Signature Template (if used)</strong></p>
<p><strong>First and Last Name</strong><br />
<strong>Title and Company</strong><br />
<strong>Phone</strong><br />
<strong>Email</strong></p></blockquote>
<p>&nbsp;</p>
<p>You may wonder whether you need to include contact information below your name if you are using an electronic signature template. The answer is &#8220;yes.&#8221; It&#8217;s important to also type the information below your name since some email accounts block images. If you leave contact information out below your name, a recipient whose email account blocks images won&#8217;t know how to contact you.</p>
<p>Your email closing is the last thing a reader sees, so it can leave a lasting impression. A good, professional email closing will make a positive impression. A sloppy email closing full of mistakes may cause the recipient to view the email sender as less than professional.</p>
<p>&nbsp;</p>
<p>The post <a href="https://neogenesisweb.com/how-to-end-a-business-email-with-a-professional-closing/">How to End a Business Email With a Professional Closing</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
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		<title>15 Common Email Closing Phrases Evaluated</title>
		<link>https://neogenesisweb.com/15-common-email-closing-phrases-evaluated/</link>
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		<dc:creator><![CDATA[NeoGenesis WEB Admin]]></dc:creator>
		<pubDate>Wed, 02 Aug 2017 07:10:06 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">https://neogenesisweb.com/?p=949</guid>

					<description><![CDATA[<p>The topic of the best way to end your email is hotly debated. Even the experts don&#8217;t agree on what works and what doesn&#8217;t in every situation. One thing is clear; however, some email closings are more effective than others. Generally speaking, formal closings work for business situations where you don&#8217;t know the recipient well [&#8230;]</p>
<p>The post <a href="https://neogenesisweb.com/15-common-email-closing-phrases-evaluated/">15 Common Email Closing Phrases Evaluated</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The topic of the best way to end your email is hotly debated. Even the experts don&#8217;t agree on what works and what doesn&#8217;t in every situation. One thing is clear; however, some email closings are more effective than others.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-950" src="https://neogenesisweb.com/wp-content/uploads/2017/08/your-email-closing.jpg" alt="Email Closing Phrases" width="600" height="400" />Generally speaking, formal closings work for business situations where you don&#8217;t know the recipient well or where the recipient is in a position of authority. Semi-formal closings can work for colleagues you know well or peers. Be careful when using casual closings. Some marketers use them to build a sense of familiarity. If you&#8217;re not sure, reserve casual closings for friends and family.</p>
<p>The variations of how you can close an email are nearly endless. But, here are 15 common closing phrases (in alphabetical order):</p>
<p>&nbsp;</p>
<p style="padding-left: 30px;"><strong>Always </strong>(Casual). Variations include &#8220;Yours always.&#8221; This closing may seem vague.</p>
<p style="padding-left: 30px;"><strong>Best </strong>(Semi-formal). A very popular closing. Variations include &#8220;Best Wishes&#8221; and &#8220;Best Regards.&#8221;</p>
<p style="padding-left: 30px;"><strong>Cheers </strong>(Casual). This British-sounding closing is best left for personal email.</p>
<p style="padding-left: 30px;"><strong>Cordially </strong>(Casual). Although this email closing is considered casual, it has an old-fashioned sound to it.</p>
<p style="padding-left: 30px;"><strong>Later </strong>(Casual).<strong> </strong>This is too informal for nearly all business emails.</p>
<p style="padding-left: 30px;"><strong>Love </strong>(Casual). Variations include &#8220;Love Ya.&#8221; This email ending is not a good choice for professional emails.</p>
<p style="padding-left: 30px;"><strong>Regards </strong>(Semi-formal). Variations include &#8220;Warm Regards,&#8221; &#8220;Kind Regards,&#8221; and &#8220;Best Regards.&#8221;</p>
<p style="padding-left: 30px;"><strong>Respectfully</strong> (Formal). Use for extremely formal professional emails.</p>
<p style="padding-left: 30px;"><strong>Sincerely</strong> (Formal). Variations include &#8220;Sincerely Yours.&#8221;</p>
<p style="padding-left: 30px;"><strong>Take care </strong>(Casual). While this is a great email closing for a friend, it&#8217;s too intimate for most business emails.</p>
<p style="padding-left: 30px;"><strong>Thank you </strong>(Semi-formal). Variations include &#8220;Thanks&#8221; and &#8220;Thanks in Advance.&#8221;</p>
<p style="padding-left: 30px;"><strong>TTYL </strong>(Casual). An abbreviation for &#8220;Talk to You Later.&#8221; It&#8217;s probably best to save this email closing for friends and family.</p>
<p style="padding-left: 30px;"><strong>Warmly </strong>(Semi-formal). This can work for a less formal business email.</p>
<p style="padding-left: 30px;"><strong>XOXO </strong>(Casual). Save this email closing phrase for friends and family.</p>
<p style="padding-left: 30px;"><strong>Yours truly </strong>(Formal). Variations include &#8220;Yours Faithfully&#8221; and &#8220;Yours.&#8221;</p>
<p>&nbsp;</p>
<p><b><i>Note:</i></b><i> Even the experts disagree as to whether some greetings are formal, semi-formal, or casual. The comments above are merely suggestions.</i></p>
<p>So, which closing is the best one to use for a professional email? The experts are mixed. Many experts prefer the use of the closing &#8220;Best,&#8221; or a variation of it. But other experts dislike this closing as being too vague or common.</p>
<p>A recent study from <a href="http://blog.boomerangapp.com/2017/01/how-to-end-an-email-email-sign-offs/" target="_self" rel="noopener noreferrer">Boomerang</a> found that variations of the email closing, &#8220;Thanks&#8221; actually got the most responses. However, other experts dislike the closing phrase &#8220;Thanks,&#8221; considering it to be fake if the sender isn&#8217;t really thankful about something.</p>
<p>Also, you should know that using a formal closing phrase for a business email may be considered cold if you know the recipient well. For those cases, a semi-formal closing is the better choice.</p>
<p>The post <a href="https://neogenesisweb.com/15-common-email-closing-phrases-evaluated/">15 Common Email Closing Phrases Evaluated</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
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		<title>How to Start a Blog for Your Business</title>
		<link>https://neogenesisweb.com/how-to-start-a-blog-for-your-business/</link>
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		<dc:creator><![CDATA[NeoGenesis WEB Admin]]></dc:creator>
		<pubDate>Wed, 02 Aug 2017 06:49:16 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog content]]></category>
		<category><![CDATA[blog strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[how to]]></category>
		<guid isPermaLink="false">https://neogenesisweb.com/?p=943</guid>

					<description><![CDATA[<p>When it comes to setting up a blog, you have lots of options. On Your Site vs. External One option is to blog exclusively on a third-party platform, such as LinkedIn, Google + or Facebook. The advantages of doing it this way are that it’s easy and usually free to set up, and that those [&#8230;]</p>
<p>The post <a href="https://neogenesisweb.com/how-to-start-a-blog-for-your-business/">How to Start a Blog for Your Business</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>When it comes to setting up a blog, you have lots of options.</p>
<h3 class="nolinks">On Your Site vs. External</h3>
<p>One option is to blog exclusively on a third-party platform, such as LinkedIn, Google + or Facebook.</p>
<p>The advantages of doing it this way are that it’s easy and usually free to set up, and that those sites already have lots of visitors, so you may be able to get some of that traffic if your articles catch people’s attention.</p>
<p>But the downsides are that you’re subject to the limitations of those sites (where the rules can change at any time), and also it’s harder to convert those readers into customers, which is, after all, the ultimate goal of this exercise. You have to rely on them clicking through to your website to find out more about you.</p>
<p>If you set up the blog on your own website, on the other hand, everything’s under your control. You can set it up as you like, and any traffic you receive is boosting the profile of your site, not someone else’s. Also, you can more easily convert your visitors into customers, since they are already on your site.</p>
<p>So I’d recommend setting up the blog on your own site, and using social media for promotion.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-945" src="https://neogenesisweb.com/wp-content/uploads/2017/08/start-a-business-blog.jpg" alt="Start a Business Blog - Neo Genesis WEB" width="600" height="420" /></p>
<h3 class="nolinks">Which Platform?</h3>
<p>&nbsp;</p>
<p>WordPress is the most popular blogging platform, powering one in four websites, but it’s not the only option. There are others, such as Blogger, Tumblr, Ghost, and more. Some of them provide hosting as part of the package, while others provide only the software, and you have to host the blog yourself, but with Neo Genesis WEB you can have easily your WordPress blogging platform ready for only $7.99 at month.</p>
<p>&nbsp;</p>
<h3 class="nolinks">Make It Look Professional</h3>
<p>This blog is representing your business to potential new customers, so you want it to look just as professional as your business cards, brochures or signage.</p>
<p>While most platforms have quite serviceable free themes (e.g. in the <a href="https://wordpress.org/themes/">WordPress Theme Directory</a>), you can often get more features and better designs by choosing a premium theme. You can find premium themes for <a href="https://themeforest.net/category/wordpress?ref=neogenesisweb">WordPress</a> on our official Market Place.</p>
<p>&nbsp;</p>
<h3>Read Company Blogs That Work</h3>
<p>Before you dash ahead and write your first post, it’s worth taking the time to think about what you’re doing, why you’re doing it, and how you can do it better.</p>
<p>A good first step is to read other company blogs. By all means check out other firms in your own industry, but also look farther afield to get more general ideas.</p>
<p>&nbsp;</p>
<h3 class="nolinks">Choose Your Angle</h3>
<p>Each blog has a particular angle. It might mix different types of content, but it has a general approach and sticks to it.</p>
<p>So as you’re planning out your blog, think about the approach you plan to take. Will you be teaching people how to use the products you sell? Telling personal stories about your experiences as a business owner? Inviting your employees or even customers to tell their own stories? Covering news or trends in your industry?</p>
<p>Also think about a name for your blog. Some companies just go for “<em>The [Company Name] Blog</em>”, which is fine, but a separate name like <em>Zillow Porchlight</em> or <em>Marriott on the Move</em> gives it a stronger identity.</p>
<p>What are your goals for this blog? Are you trying to increase traffic to your website, get people signed up to your mailing list, get people to become customers, or simply increase your overall profile and credibility?</p>
<p>Who is the target audience? This is likely to be similar to your existing target market for your business as a whole, but it could be different—if, for example, you’re trying to expand your customer base by attracting younger customers, or wealthier customers, or more women in a traditionally male-dominated market, etc. All of these things affect the type of content you’ll create.</p>
<p>As you’re coming up with your angle, remember the following key points:</p>
<ul>
<li>Define your target audience clearly, picturing your ideal customer as a single person with his or her own personality, hopes, dreams and frustrations, and write as if you’re talking directly to that person.</li>
<li>Provide information that your target customer will find useful and/or entertaining.</li>
<li>Don’t be too salesy or self-promotional—nobody’s going to like, share or comment on something that sounds like a press release.</li>
<li>Your niche needs to be small enough that the blog has a clear focus, but large enough to allow you to come up with new posts on a regular basis for the next few years.</li>
<li>Stories work well in blogs, but only if they’re interesting and have some relevance to a wider audience (and if they don’t sound like effusive customer testimonials for your company).</li>
<li>Consider different types of content beyond written posts—videos, audio podcasts, images and info-graphics are all good strategies, either for the whole blog or as extra content to mix in with the text.</li>
<li></li>
</ul>
<h3 class="nolinks">Create a Content Strategy</h3>
<p>Now that you’ve set up your blog, got a sense of what works, and decided on your own angle, it’s time to create a content strategy for your blog.</p>
<p>What does that mean? Think of it as a vision and plan for your blog. It starts with the picture of your ideal customer that you defined in the last step. Give that person a name and a face, and describe him or her in as much detail as you can. Think about what that person wants to know about, what problems he or she wants to overcome, and how you can be of service.</p>
<p>Then create a list of keywords that this person might search for online, and use these keywords to inform the posts you write. The aim is not to cram keywords into posts purely for SEO purposes, but to write content on subjects that your target customer will search for, discover, enjoy, and share.</p>
<p>The post <a href="https://neogenesisweb.com/how-to-start-a-blog-for-your-business/">How to Start a Blog for Your Business</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
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		<title>5 Great Ideas To Get An Interesting Facebook Page Interesting</title>
		<link>https://neogenesisweb.com/5-great-ideas-to-get-an-interesting-facebook-page-interesting/</link>
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		<dc:creator><![CDATA[NeoGenesis WEB Admin]]></dc:creator>
		<pubDate>Wed, 19 Jul 2017 23:52:12 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://neogenesisweb.com/?p=936</guid>

					<description><![CDATA[<p>Facebook is fast becoming a powerhouse of marketing activity due to the sheer numbers of engaged users on the site and the simplicity of connecting with them directly. If you’re promoting a business, product, band or some other public figure, you have probably been advised at some point or other to “get a Facebook presence” [&#8230;]</p>
<p>The post <a href="https://neogenesisweb.com/5-great-ideas-to-get-an-interesting-facebook-page-interesting/">5 Great Ideas To Get An Interesting Facebook Page Interesting</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-939" src="https://neogenesisweb.com/wp-content/uploads/2017/07/livechat-on-facebook-fan-page.jpg" alt="" width="700" height="400" />Facebook is fast becoming a powerhouse of marketing activity due to the sheer numbers of engaged users on the site and the simplicity of connecting with them directly. If you’re promoting a business, product, band or some other public figure, you have probably been advised at some point or other to “get a Facebook presence” because “Facebook is huge”.</p>
<p>Here is a list you can use to keep your customers interested and informed.</p>
<h2>1. Host Events, Competitions &amp; Giveaways</h2>
<p>Start Facebook events to promote real-life events like gigs, store promotions, special meal deals and gallery openings. Also consider some online events you could host, like live streaming chats with important people in your industry.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-937" src="https://neogenesisweb.com/wp-content/uploads/2017/07/Facebook-pages-livestream.jpg" alt="" width="512" height="581" /></p>
<p>As with offline marketing, promoting special deals, competitions and giveaways is often a good way to get positive attention. Design a few special deals specifically for people who have liked your Facebook page or who have seen a particular advert via your Facebook page.</p>
<p>Before you run any giveaways or competitions though, make sure you do so within the Facebook promotion guidelines.</p>
<p>All of this can be promoted via your page, which makes your page more interesting and worth following.</p>
<h2>2. Use Photos Well</h2>
<p>Add a tall profile picture to your Facebook page. Currently the size limit is 180 x 540px, which will take up the entire left-hand panel and bring more color to your page.</p>
<p>Upload and tag photos taken at events you’ve hosted. Every person tagged in your photo will see it and know they’ve been recognized as a supporter. And once a few people have been tagged, they will often help to tag the other people in the photos.</p>
<h2>3. Ask Questions</h2>
<p>Use Facebook Questions to ask relevant questions and take polls in order to get some good conversations happening. For instance, a band who performs at wedding receptions might ask “<em>what style of music do you prefer at wedding receptions?”</em>. Using questions while linking to a relevant post is also good as it generates conversation.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-938" src="https://neogenesisweb.com/wp-content/uploads/2017/07/Facebook-questions.png" alt="" width="530" height="229" /></p>
<h2>4. Post Regularly, But Not Too Much</h2>
<p>It’s possible to automatically schedule links to blog posts into Facebook fan pages, which can both be effective ways of ensuring an otherwise stagnant page is updated regularly. However, it’s important to find the right balance for your page as too many updates can be off-putting. Try also to have a variety of update types to keep things interesting.</p>
<h2>5. Welcome Pages &amp; Apps</h2>
<p>If you or someone you know could design and code a neat welcome page or application to make your Facebook page stand out it could be well worth the effort. Take a look at some of the most interesting Facebook pages to get some ideas. Many brands use their Facebook fan page to promote special deals available on their website.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a href="https://neogenesisweb.com/5-great-ideas-to-get-an-interesting-facebook-page-interesting/">5 Great Ideas To Get An Interesting Facebook Page Interesting</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
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		<title>Facebook Hits Two Billion Users</title>
		<link>https://neogenesisweb.com/facebook-hits-two-billion-users/</link>
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		<dc:creator><![CDATA[NeoGenesis WEB Admin]]></dc:creator>
		<pubDate>Tue, 11 Jul 2017 06:48:17 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://neogenesisweb.com/?p=889</guid>

					<description><![CDATA[<p>More than a quarter of the world’s population now uses Facebook every month, the social network says. “The Facebook community is now officially two billion people,” founder and chief executive Mark Zuckerberg posted. The milestone comes just 13 years after the network was founded by Mr Zuckerberg when he was at Harvard. He famously dropped [&#8230;]</p>
<p>The post <a href="https://neogenesisweb.com/facebook-hits-two-billion-users/">Facebook Hits Two Billion Users</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section id="main-body">
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<div class="row">
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<p>More than a quarter of the world’s population now uses Facebook every month, the social network says.</p>
<blockquote><p>“The Facebook community is now officially two billion people,” founder and chief executive <strong>Mark Zuckerberg</strong> posted.</p></blockquote>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-875" src="https://neogenesisweb.com/wp-content/uploads/2017/07/facebook-2-billions-neogenesisweb.jpg" alt="" width="660" height="371" /></p>
<p>The milestone comes just 13 years after the network was founded by Mr Zuckerberg when he was at Harvard.</p>
<p>He famously dropped out of the University after launching the global social-networking website.</p>
<p>The internet giant announced it had one billion monthly users in October 2012, meaning it has doubled the number of its users in just under five years.</p>
<p>The firm’s continuing growth will confound critics who have long predicted that the social network’s growth would slow down as rivals such as Snapchat stole its users.</p>
<p>Earlier this year, Facebook warned that growth in advertising revenues would slow down.</p>
<p>Nonetheless, Mr Zuckerberg’s ambitions remain huge.</p>
<p>He told USA Today the firm had not made “much fanfare” about hitting the two billion figure because “we still haven’t connected everyone”.</p>
<p>“What we really care about is being able to connect everyone,” he said.</p>
<p>The firm’s rapid growth has put pressure on its ability to moderate violent and illegal content posted on its site.</p>
<p>The most recent high-profile incident involved a man in the US posting a video of himself to the site, showing him shooting and killing an elderly man.</p>
<p>Last month Facebook said it was hiring 3,000 extra people to moderate content on its site.</p>
</div>
</div>
</div>
</section>
<p>The post <a href="https://neogenesisweb.com/facebook-hits-two-billion-users/">Facebook Hits Two Billion Users</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
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		<title>Your PHP installation appears to be missing the MySQL extension which is required by WordPress.</title>
		<link>https://neogenesisweb.com/your-php-installation-appears-to-be-missing-the-mysql-extension-which-is-required-by-wordpress/</link>
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		<dc:creator><![CDATA[NeoGenesis WEB Admin]]></dc:creator>
		<pubDate>Thu, 11 Aug 2016 06:55:49 +0000</pubDate>
				<category><![CDATA[Why?]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[MySQL]]></category>
		<category><![CDATA[PHP]]></category>
		<category><![CDATA[Troubleshoot]]></category>
		<category><![CDATA[update]]></category>
		<guid isPermaLink="false">https://neogenesisweb.com/?p=521</guid>

					<description><![CDATA[<p>Today while checking my pages I found the message &#8220;Your PHP installation Appears to be missing the MySQL extension Which is required by WordPress.&#8221; comisionados.com on my page, then remembered that had earlier gone through that problem is generated when the database is automatically updated to a higher level, but not PHP extensions, so we [&#8230;]</p>
<p>The post <a href="https://neogenesisweb.com/your-php-installation-appears-to-be-missing-the-mysql-extension-which-is-required-by-wordpress/">Your PHP installation appears to be missing the MySQL extension which is required by WordPress.</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-523" src="https://neogenesisweb.com/wp-content/uploads/2016/08/PHP-Version-add-neogenesisweb.jpg" alt="PHP-Version-add-neogenesisweb" width="991" height="388" /></p>
<p>Today while checking my pages I found the message &#8220;Your PHP installation Appears to be missing the MySQL extension Which is required by WordPress.&#8221; <a href="http://www.comisionados.com/">comisionados.com</a> on my page, then remembered that had earlier gone through that problem is generated when the database is automatically updated to a higher level, but not PHP extensions, so we have to do it manually, it is very simple , just follow the steps below.</p>
<p>1. Log in to your control panel; www.tusitio.com/CPanel (This is assuming you have a hosting account in neogenesisweb.com)</p>
<p>2. Then click on the PHP version icon in section SOFTWARE.</p>
<p><img loading="lazy" decoding="async" class="aligncenter" title="Select PHP Version " src="https://neogenesisweb.com/wp-content/uploads/2016/08/PHP-Version-Button-neogenesisweb.jpg" alt="Select PHP Version " width="196" height="68" /></p>
<p>3. Select the latest version, in our case the Version 5.6 and click the Set as curent button.</p>
<p>4. Then click the Set Default button, then click the Save button. (If necessary, select the options manually as shown in the picture and then click Save)<br />
<a href="https://neogenesisweb.com/wp-content/uploads/2016/08/PHP-Version-Panel-neogenesisweb.jpg" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter" src="https://neogenesisweb.com/wp-content/uploads/2016/08/PHP-Version-Panel-neogenesisweb.jpg" width="1492" height="678" /></a></p>
<p><span lang="ES">That&#8217;s all folks, let me know if you need help with this only sends a message by clicking here </span>: <a href="https://neogenesisweb.com/contact-us/">https://neogenesisweb.com/contact-us/<br />
</a></p>
<p>The post <a href="https://neogenesisweb.com/your-php-installation-appears-to-be-missing-the-mysql-extension-which-is-required-by-wordpress/">Your PHP installation appears to be missing the MySQL extension which is required by WordPress.</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
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		<title>3 Tips To Help You Get Your July 4th Email Opened</title>
		<link>https://neogenesisweb.com/3-tips-to-help-you-get-your-july-4th-email-opened/</link>
					<comments>https://neogenesisweb.com/3-tips-to-help-you-get-your-july-4th-email-opened/#respond</comments>
		
		<dc:creator><![CDATA[NeoGenesis WEB Admin]]></dc:creator>
		<pubDate>Fri, 01 Jul 2016 01:41:58 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Independence Day]]></category>
		<category><![CDATA[July 4th]]></category>
		<category><![CDATA[Subject Lines]]></category>
		<guid isPermaLink="false">https://neogenesisweb.com/?p=486</guid>

					<description><![CDATA[<p>[blockquote border_color=&#8221;#7AB80E&#8221; bg_color=&#8221;#eeeeee&#8221;] Barbecues. Beach trips. Stand-still traffic. Fireworks. &#160; As the U.S. prepares to celebrate another year of independence, there’s another holiday trend Americans can expect to look forward to: July 4th-themed emails. Whether you plan to host a huge sale, offer exclusive discounts or simply take an Independence Day spin on your typical [&#8230;]</p>
<p>The post <a href="https://neogenesisweb.com/3-tips-to-help-you-get-your-july-4th-email-opened/">3 Tips To Help You Get Your July 4th Email Opened</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>[blockquote border_color=&#8221;#7AB80E&#8221; bg_color=&#8221;#eeeeee&#8221;]</p>
<p>Barbecues. Beach trips. Stand-still traffic. Fireworks.</p>
<p>&nbsp;</p>
<p>As the U.S. prepares to celebrate another year of independence, there’s another holiday trend Americans can expect to look forward to: July 4th-themed emails.</p>
<p>Whether you plan to host a huge sale, offer exclusive discounts or simply take an Independence Day spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other businesses tying the holiday to their emails too.</p>
<p>&nbsp;</p>
<p>So what can you do?</p>
<p>&nbsp;</p>
<p>Fortunately, it <i>is</i> possible to increase the chances of getting your emails opened. Here are three tips to keep in mind.</p>
<p>[/blockquote]</p>
<p><img loading="lazy" decoding="async" class="alignright wp-image-490 size-medium" src="https://neogenesisweb.com/wp-content/uploads/2016/07/4th-of-July-300x225.jpg" alt="4th-of-July" width="300" height="225" /></p>
<h2>Mention “July 4th” or “Fourth of July”</h2>
<p>Referencing specific dates in your subject lines creates a sense of urgency with your subscribers, and ultimately encourages more subscribers to open your emails.</p>
<p>Based on stats provided by a prestigious data company, we found that, of the top 100 pairs of words in our data, the majority of them related to time, such as weeks and months. So be sure to mention “July 4th” to encourage your subscribers to open your message.</p>
<p>If you’re having a week-long sale, be sure to mention that too. This not only tells subscribers for how long a promotion is running, it’ll entice them to act faster and take advantage of it as well, such as “This Week Only: Hot July 4th Sales!”</p>
<p>&nbsp;</p>
<h2>Explain Your Offer</h2>
<p>It’s tempting to get creative with your subject lines. Witty always wins, right?</p>
<p>Unfortunately, not always.</p>
<p>According to our data team, the top 100 words that generated the highest open rates specifically related to the content in the email. This means that sometimes the “boring” subject line (aka, one that is more direct and relevant to your email) is the one that’s going to get you the better open rate.</p>
<p>So instead of subject lines like “Sales That Even Uncle Sam Would Want,” try getting more specific with something like “50% off Patriotic Tanks &amp; Tees for July 4th!”</p>
<p>&nbsp;</p>
<h2>Send Your Email Before or After July 4th</h2>
<p>Our data team also says that open rates on July 4th over the last few years have been below average – meaning your subscribers are more likely to open up an email from you on most other days of the year.</p>
<p>Keeping in mind that your subscribers are probably out barbecuing or catching some summer rays, consider sending your holiday email before or after the holiday when they’re more likely to open it. Plus, it’ll also give you an edge over the competition.</p>
<p>Considering a post-holiday message? You might want to try a subject line like, “We’re Still Celebrating July 4th: Buy One, Get One Cupcakes!”</p>
<p>&nbsp;</p>
<h2>Getting Started With Your July 4th Email</h2>
<p>Sending holiday-themed emails keeps your brand relevant, but be sure to keep these tips in mind for success.</p>
<p>Are you sending any July 4th emails to your subscribers? Tell us about it in the comments below!</p>
<p>The post <a href="https://neogenesisweb.com/3-tips-to-help-you-get-your-july-4th-email-opened/">3 Tips To Help You Get Your July 4th Email Opened</a> appeared first on <a href="https://neogenesisweb.com">Neo Genesis WEB Agency</a>.</p>
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